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Modeling Online Social Network Use: Incorporating Espoused National Cultural Values into an Extended Unified Theory of Acceptance and Use of Technology.
Yu (Audrey) Zhao
Mark Srite
Published in:
ICIS (2013)
Keyphrases
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online social networks
social networks
cross cultural
social relations
theoretical framework
social networking
user acceptance
social networking sites
social ties
community formation
united states
network structure
cultural dimensions