Success Factors of Mobile CRM Projects - An Overview - Description of Objectives and Success Factors of Mobile CRM Projects.
Matthias HartelRebecca BulanderPublished in: ICE-B (2006)
Keyphrases
- success factors
- critical success factors
- m learning
- customer relationship management
- mobile learning
- mobile applications
- mobile phone
- mobile devices
- distance education
- data mining applications
- learning technologies
- e learning
- data mining
- competitive advantage
- information systems development
- context aware
- high level
- higher education
- learning experience
- case study
- learning tools
- learning activities
- user experience
- learning systems
- project management
- online learning
- software development
- data mining technology