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Predicting the intent of sponsored search users: An exploratory user session-level analysis.

Il ImBrian Kimball DunnDong Il LeeDennis F. GallettaSeok-Oh Jeong
Published in: Decis. Support Syst. (2019)
Keyphrases
  • user interface
  • keywords
  • image retrieval
  • social media
  • text mining
  • search behavior
  • sponsored search
  • usage data
  • user sessions