Customer Attitude from Social Media, Customer Satisfaction Index, and Firm Value.
Sunghun ChungAnimesh AnimeshKunsoo HanPublished in: ICIS (2017)
Keyphrases
- customer satisfaction
- social media
- service quality
- online shopping
- customer service
- customer data
- user satisfaction
- marketing strategies
- product design
- social networks
- customer reviews
- information technology
- core competence
- user generated content
- attitudes toward
- database
- customer retention
- competitive environment
- information systems
- financial services
- customer support
- internet banking