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Brand Engagement and Co-creation in the Online Environments- Based on the Self-Determination Theory.

Jenruei FuPo-Chang KoChaoting LuWei-Long Lee
Published in: ICEMC (2018)
Keyphrases
  • theoretical basis
  • online learning
  • real time
  • databases
  • learning environment
  • dynamic environments
  • theoretical framework
  • complex environments
  • formal theory
  • information systems
  • mobile devices