Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali.
Madan Lal YadavAnurag DugarKuldeep BaishyaPublished in: Int. J. Intell. Inf. Technol. (2022)
Keyphrases
- social media
- brand image
- viral marketing
- customer reviews
- customer requirements
- public opinion
- customer satisfaction
- product reviews
- user generated content
- consumer products
- big data
- marketing campaigns
- case study
- social media streams
- customer demand
- software vendors
- market segments
- social networks
- user generated
- big data analytics
- product information
- customer preferences
- online social networks
- consumer behavior
- product catalogs
- electronic commerce
- social media data
- product design
- potential customers
- test bed
- consumer reviews
- customer base
- customer support
- online stores
- information diffusion
- competitive environment
- customer service
- sentiment analysis
- blog posts
- website
- customer orders
- data mining
- social media platforms
- decoding process
- service quality
- social networking sites
- customer behavior
- marketing strategies
- positive or negative
- online shopping
- visual attention
- decoding algorithm
- product recommendation