Understanding the Determinants of Online Consumer Review Helpfulness in Social Networking Service Context.
Cong CaoJun YanMengxiang LiPublished in: PACIS (2018)
Keyphrases
- social networking
- social media
- social networks
- online consumer
- personal information
- mashup
- service quality
- user behavior
- data collection
- online reviews
- social bookmarking
- social networking sites
- online social networks
- social activities
- service providers
- context awareness
- content sharing
- user centric
- social networking services
- social networking websites
- context aware