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A Customer Relationship Management ecosystem that utilizes multiple sources and types of information conjointly.
Omar Khadeer Hussain
Elizabeth Chang
Vish Ramakonar
Tharam S. Dillon
Published in:
DEST (2012)
Keyphrases
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multiple sources
customer relationship management
information retrieval
information systems
data sources
multi source
data sets
case study
information technology
user interaction