Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective.
Kai WangJeffrey C. F. TaiHan-fen HuPublished in: Inf. Process. Manag. (2023)
Keyphrases
- computer and information sciences
- social awareness
- brand image
- online communities
- online services
- online learning
- service providers
- social support
- learning environment
- mobile devices
- knowledge sharing
- real time
- modal logic
- community structure
- social dynamics
- service discovery
- user experience
- management system
- social media
- web services