The return on tourism organizations' social media investments: preliminary evidence from Belgium, France, and Switzerland.
Thomas WozniakBrigitte StanglRoland ScheggAndreas LiebrichPublished in: J. Inf. Technol. Tour. (2017)
Keyphrases
- social media
- information technology
- social networks
- decision making
- information systems
- electronic commerce
- social networking
- end user computing
- empirical evidence
- big data
- social interaction
- neural network
- knowledge management
- business applications
- crisis management
- public opinion
- social media platforms
- social media content
- online social networks
- user generated content
- educational institutions
- united kingdom
- investment decisions
- supply chain
- travel information