Sponsorship Disclosure in Native Advertising: A Theoretical Framework.
Poompak KusawatPublished in: CoRR (2023)
Keyphrases
- theoretical framework
- online advertising
- theoretical foundation
- statistical databases
- information loss
- data quality
- private information
- statistical learning theory
- conceptual framework
- privacy protection
- innovation diffusion theory
- factors that affect
- sponsored search
- collaborative knowledge building
- user perceptions