Building Thought Leadership Through Business-to-Business Social Media Engagement at Infosys.
Donald HeathRahul SinghJai GaneshLarry TaubePublished in: MIS Q. Executive (2013)
Keyphrases
- social media
- information systems
- data mining
- big data
- decision making
- business process
- business models
- electronic commerce
- business applications
- business intelligence
- return on investment
- social networks
- business processes
- construction industry
- website
- data quality
- st century
- business rules
- process oriented
- online marketing
- database
- business owners
- enterprise systems
- data analysis
- real world
- neural network