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Ads Go Mobile: Assessing the Opportunities and Challenges of Personalised Ads in a Mobile Search Service.
Sigmund Akselsen
Bente Evjemo
Calicrates Policroniades
Published in:
MobiCASE (2009)
Keyphrases
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mobile search
mobile internet
web search
desktop search
external knowledge
keywords
mobile devices
mobile phone
web pages
knowledge base
domain knowledge
context aware
web search engines
mobile applications
search sessions