Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms.

Marc Gruber Ian C. MacMillan James D. Thompson

Published in: Manag. Sci. (2008)

Keyphrases

technological innovation
network effects
business opportunities
case study
information technology
manufacturing companies
profit maximizing
rapid development
key technologies
business environment
current trends
information systems
computer systems
business processes
business models
personal computer