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AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search.
Chaozhuo Li
Bochen Pang
Yuming Liu
Hao Sun
Zheng Liu
Xing Xie
Tianqi Yang
Yanling Cui
Liangjie Zhang
Qi Zhang
Published in:
CoRR (2021)
Keyphrases
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sponsored search
click prediction
search engine
online advertising
random walk
user experience
contextual advertising
structured data
website
user clicks
click behavior