Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube.

Anjana Susarla Jeong-ha Oh Yong Tan

Published in: Inf. Syst. Res. (2012)

Keyphrases

social media
user generated content
social networks
information diffusion
user generated
user comments
social networking sites
social networking
information propagation

online social
social media data
social web
diffusion models
online social networks
social interaction
social network data
social network analysis

diffusion model
social media content
social network sites
social media sites
anisotropic diffusion
online communities
network dynamics
online social media

social relationships
viral marketing
social activities
community detection
customer reviews
link prediction
user behavior
machine learning