Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube.
Anjana SusarlaJeong-ha OhYong TanPublished in: Inf. Syst. Res. (2012)
Keyphrases
- social media
- user generated content
- social networks
- information diffusion
- user generated
- user comments
- social networking sites
- social networking
- information propagation
- online social
- social media data
- social web
- diffusion models
- online social networks
- social interaction
- social network data
- social network analysis
- diffusion model
- social media content
- social network sites
- social media sites
- anisotropic diffusion
- online communities
- network dynamics
- online social media
- social relationships
- viral marketing
- social activities
- community detection
- customer reviews
- link prediction
- user behavior
- machine learning