Signaling Through Advertising When an Ad Can Be Blocked.
Yuxin ChenQihong LiuPublished in: Mark. Sci. (2022)
Keyphrases
- sponsored search
- advertising campaigns
- display advertising
- contextual advertising
- targeted advertising
- online advertising
- behavioral targeting
- search advertising
- search engine
- click prediction
- click through rate
- pay per click
- user behavior
- mobile advertising
- keyword extraction
- short text
- keywords
- multiscale
- clustering algorithm
- website
- web pages
- information retrieval
- search engine marketing
- databases