Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention.
Sabina LissitsaOfrit KolPublished in: Electron. Commer. Res. (2021)
Keyphrases
- personality traits
- online shopping
- purchase intention
- online stores
- customer satisfaction
- individual differences
- learning styles
- personal information
- service quality
- privacy concerns
- multi party
- affective states
- website
- user centric
- product quality
- quality of service
- privacy preserving
- electronic commerce
- virtual environment