Explainable Customer Segmentation Using K-means Clustering.
Riyo Hayat KhanDibyo Fabian DofadarMd. Golam Rabiul AlamPublished in: UEMCON (2021)
Keyphrases
- customer segmentation
- data mining methods
- data mining
- clustering analysis
- customer behavior
- association rule mining
- customer relationship management
- sponsored search
- information retrieval
- decision trees
- customer data
- real world
- data structure
- data streams
- preprocessing
- distance function
- cluster analysis
- machine learning