How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention.
Chu-Bing ZhangYi-Na LiBo WuDong-Jin LiPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- social interaction
- network externalities
- social influence
- social skills
- social media
- continuance intention
- user satisfaction
- social networks
- learning processes
- learning experience
- social learning
- end users
- user profiles
- interaction patterns
- virtual communities
- user interface
- user experience
- tie strength
- perceived usefulness
- online gaming
- recommender systems
- information systems
- mobile devices
- file sharing
- serious games
- electronic commerce