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Investigating the factors influencing small online vendors' intention to continue engaging in social commerce.

Shin-Yuan HungAnnie Pei-I YuYi-Chieh Chiu
Published in: J. Organ. Comput. Electron. Commer. (2018)
Keyphrases
  • factors influencing
  • factors affecting
  • technology acceptance
  • grounded theory
  • technology adoption
  • internet shopping
  • social commerce
  • end users
  • website
  • web applications
  • life cycle
  • business models