Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising.
Dongbo XiZhen ChenPeng YanYinger ZhangYongchun ZhuFuzhen ZhuangYu ChenPublished in: CoRR (2021)
Keyphrases
- multi step
- multi task learning
- multi task
- display advertising
- advertising campaigns
- multiple tasks
- learning tasks
- gaussian processes
- online advertising
- transfer learning
- theoretical analysis
- knn
- multitask learning
- k nearest neighbor
- data sets
- high order
- semi supervised
- linear combination
- nearest neighbor
- gaussian process
- multi class
- end users
- pairwise
- learning environment
- training data
- information retrieval