Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta.
Wei ZhangDai LiChen LiangFang ZhouZhongke ZhangXuewei WangRu LiYi ZhouYaning HuangDong LiangKai WangZhangyuan WangZhengxing ChenMin LiFenggang WuMinghai ChenHuayu LiYunnan WuZhan ShuMindi YuanSri ReddyPublished in: CoRR (2023)
Keyphrases
- user modeling
- user model
- user profiles
- recommender systems
- user interface
- information filtering
- information retrieval
- user interests
- adaptive hypermedia
- online learning
- recommendation systems
- adaptive systems
- online advertising
- relevance feedback
- display advertising
- collaborative filtering
- adaptive web systems
- personalized services
- machine learning
- data mining
- user feedback
- internet users
- domain independent
- user preferences
- user profiling
- user interaction
- individual user
- user context
- text mining
- website
- targeted advertising