Exploring the Expenditure-based Profile of Macao Visitors: a Cluster Analysis.
Rui-Hong SunJin-Xing HaoDavis Ka Chio FongRob LawYan YuPublished in: PACIS (2016)
Keyphrases
- cluster analysis
- categorical data
- website
- clustering method
- clustering algorithm
- fuzzy clustering
- k means
- data mining techniques
- unsupervised learning
- data clustering
- hierarchical latent class models
- factor analysis
- data analysis
- clustering analysis
- data mining
- correlation analysis
- association analysis
- neural gas
- knowledge discovery
- cluster validity
- partitional clustering
- image segmentation
- data sets