Marketing Plan for an Online Business: A Case Study.
Yuri SouzaManuel José FonsecaSofia CardimPublished in: WorldCIST (4) (2023)
Keyphrases
- internet marketing
- small and medium sized
- decision making
- online marketing
- internet advertising
- data mining
- international business
- telecommunications industry
- tourism industry
- marketing campaigns
- customer relationship management
- consumer behavior
- online learning
- financial services
- cross selling
- real time
- website
- business intelligence
- case study
- direct marketing
- high tech
- return on investment
- business models
- test bed
- real world
- customer loyalty
- business owners
- online services
- information systems
- long term
- knowledge management
- plan recognition
- data mining technology
- customer service
- customer behavior
- business decisions
- competitive environment
- travel planning
- planning domains
- competitive advantage
- data mining applications
- business process
- internet enabled
- electronic commerce
- business processes