Comparing Brand Perception Through Exploratory Sentiment Analysis in Social Media.
Mario CichonczykCarsten GipsPublished in: LWDA (2020)
Keyphrases
- sentiment analysis
- social media
- social media content
- public opinion
- opinion mining
- sentiment classification
- text classification
- user generated
- natural language processing
- social media streams
- text mining
- sentence level
- user generated content
- social networking
- social networks
- multi aspect
- brand image
- product features
- online reviews
- artificial intelligence
- information diffusion
- product reviews
- collective classification
- real world