The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences.

Heather L. O'Brien

Published in: Interact. Comput. (2010)

Keyphrases

online shopping
user engagement
service quality
individual differences
customer satisfaction
user experience
shopping behavior
purchase intention
consumer behavior
satisfaction degree
case study
internet usage
social influence
user centric
personal information
user satisfaction
online retailers
real time