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An integrative approach to assess qualitative and quantitative consumer feedback.
John H. Gerdes Jr.
Betsy Bender Stringam
Robert G. Brookshire
Published in:
Electron. Commer. Res. (2008)
Keyphrases
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qualitative and quantitative
quantitative and qualitative
temporal reasoning
qualitative information
physical systems
neural network
relevance feedback
electronic commerce
consumer behavior
data sets
e learning
feedback loop
feedback mechanisms