Predicting user-level marketing performance of location-based social networking sites.
Ilyoo Barry HongPublished in: J. Comput. Inf. Syst. (2020)
Keyphrases
- social networking sites
- social networking
- internet users
- social media
- user groups
- website
- social activities
- user interface
- location information
- social networks
- online social networks
- user interaction
- user feedback
- social graph
- personal information
- instant messaging
- end users
- collaborative filtering
- privacy settings
- data mining
- data streams
- mobile devices
- user generated content
- user profiles
- location based services
- user interests
- user model
- user preferences