The Impact Of Virtual Communities On E-loyalty. A Conceptual Framework.
Barbara KrumayChristoph ZaunerRoman BrandtweinerPublished in: MCIS (2009)
Keyphrases
- conceptual framework
- virtual communities
- positive effects
- theoretical framework
- network externalities
- social networks
- situated learning
- online communities
- virtual world
- trust and reputation systems
- trust management
- information sharing
- business models
- agent negotiation
- sharing platform
- community members
- social support
- service quality
- multi agent systems
- databases