The effect of perceived intrusion on consumers' attitude towards using an RFID-based marketing program.
Harold BoeckJean RoyFabien DurifMarc GrégoirePublished in: ANT/MobiWIS (2011)
Keyphrases
- purchase intention
- consumer behavior
- computer self efficacy
- perceived usefulness
- online shopping
- attitudes toward
- product quality
- marketing strategies
- intrusion detection
- decision making
- subjective norm
- website
- low cost
- potential customers
- online stores
- purchasing behavior
- rfid systems
- data mining
- electronic word of mouth
- customer relationship management
- computer programs
- network security
- anomaly detection
- supply chain
- social media
- survey data
- direct marketing
- positive effects
- rfid technology
- radio frequency identification rfid
- ubiquitous computing
- data collection