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The Effects of Search Advertising on Competitors: An Experiment Before a Merger.

Joseph M. GoldenJohn Joseph Horton
Published in: Manag. Sci. (2021)
Keyphrases
  • search advertising
  • direct marketing
  • sponsored search advertising
  • data mining
  • search engine
  • information systems
  • website
  • high level
  • user behavior
  • data mining applications
  • online advertising
  • internet search engines