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Optimizing budget constrained spend in search advertising.

Chinmay KarandeAranyak MehtaRamakrishnan Srikant
Published in: WSDM (2013)
Keyphrases
  • search advertising
  • search engine
  • direct marketing
  • user behavior
  • online advertising
  • internet search engines
  • advertising campaigns
  • sponsored search advertising
  • click prediction
  • display advertising