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A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance.
Antonio Ghezzi
Andrea Cavallaro
Andrea Rangone
Raffaello Balocco
Published in:
ICEIS (3) (2015)
Keyphrases
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business models
conceptual framework
case study
electronic commerce
life cycle
telecommunications industry
mobile payment
user interface
social commerce
engineering design
cloud computing
mobile learning
design process
business processes
mass customization
object oriented
real world