Consumer Attitude toward Mobile Advertising.
Felix LeungChristy M. K. CheungPublished in: AMCIS (2004)
Keyphrases
- mobile advertising
- internet advertising
- online shopping
- online advertising
- computer assisted instruction
- attitudes toward
- purchase behavior
- hong kong
- statistically significant
- college students
- service quality
- consumer behavior
- data mining
- user experience
- real time
- electronic commerce
- cooperative
- web services
- website
- decision making
- artificial intelligence