Pricing decisions with reference price effect and risk preference customers.

Nenggui Zhao Qiang Wang Ping Cao Jie Wu

Published in: Int. Trans. Oper. Res. (2021)

Keyphrases

decision making
decision makers
retail banking
optimal pricing
risk assessment
customer service
information goods
black scholes
decision support system
user preferences
risk management
marketing strategies
perceived risk
operational decisions