Viral Marketing in Political Communication: Case Study of John Tsang's Campaign in the 2017 Hong Kong Chief Executive Election.
Daren Chun-kit PoonSunny Sui-kwong LamPublished in: AHFE (23) (2019)
Keyphrases
- hong kong
- viral marketing
- case study
- social media
- social networks
- higher education
- presidential election
- influence maximization
- online social networks
- marketing campaigns
- information diffusion
- world wide
- diffusion models
- primary school
- chinese language
- vice president
- financial news
- internet banking
- secondary school
- design process
- e government
- website