Viral Marketing for Smart Cities: Influencers in Social Network Communities.
Madhura KapleKetki KulkarniKaterina PotikaPublished in: BigDataService (2017)
Keyphrases
- viral marketing
- social networks
- smart cities
- influence maximization
- smart city
- social relationships
- online social networks
- social network analysis
- information diffusion
- community detection
- service integration
- world wide
- influence propagation
- community structure
- social networking
- social interaction
- diffusion models
- entry point
- link prediction
- social network data
- online communities
- social influence
- network structure
- complex networks
- social media
- information flow
- information and communication technologies
- dynamic integration