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Customer Relationship Management Systems - Why Many Large Companies Do Not Have Them?
Maria Manuela Cruz-Cunha
João Varajão
Daniela Santana
Isabel Bentes
Published in:
WSKS (2) (2010)
Keyphrases
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customer relationship management
competitive advantage
marketing strategies
data mining systems
enterprise resource planning
data mining
data mining applications
relationship management
data mining technology
customer data