Psychological Ownership: an Empirical Study on its Antecedents and Impacts upon Social Media Loyalty.
Chun-Der ChenQun ZhaoJin-Long WangPublished in: PACIS (2016)
Keyphrases
- social media
- service quality
- customer satisfaction
- user generated content
- social media data
- social networking
- potential customers
- social interaction
- big data
- competitive advantage
- social media platforms
- social networking sites
- online shopping
- social networks
- online social networks
- information systems
- online communities
- electronic commerce
- blog posts
- crisis management
- online social
- human decision making
- e learning