Endorsements on Social Media: An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest.
Arunesh MathurArvind NarayananMarshini ChettyPublished in: CoRR (2018)
Keyphrases
- social media
- social media platforms
- online marketing
- user behavior
- user generated
- potential customers
- social networking
- social media data
- social networks
- website
- internet marketing
- online social networks
- user generated content
- privacy preservation
- social media sites
- big data
- user comments
- long term
- online consumer