Marketers: leading or following the needs of the customer?
William B. MillerPublished in: SIGUCCS (1990)
Keyphrases
- marketing strategies
- direct marketing
- customer base
- database marketing
- marketing campaigns
- data mining
- customer satisfaction
- electronic commerce
- data mining applications
- customer retention
- customer service
- online shopping
- customer behavior
- customer knowledge
- customer relationship management
- neural network
- purchase behavior
- customer preferences