Login / Signup

Purchase Prediction in Database Marketing with the ProbRough System.

Dirk Van den PoelZdzislaw Piasta
Published in: Rough Sets and Current Trends in Computing (1998)
Keyphrases
  • database marketing
  • marketing strategies
  • table of contents
  • exploratory data analysis
  • predictive modeling
  • direct marketing
  • database technology
  • electronic commerce
  • databases
  • knowledge discovery
  • distributed systems