Linking Flow, Brand Attitudes and Purchase Intent in Virtual Worlds.
Robert E. HookerMolly WaskoDavid B. ParadicePublished in: ICIS (2009)
Keyphrases
- virtual world
- virtual environment
- physical world
- virtual reality
- multi user
- flow patterns
- mixed reality
- social context
- attitudes toward
- virtual objects
- flow field
- virtual communities
- virtual learning environments
- electronic commerce
- information systems
- face to face interactions
- user intent
- search behavior
- decision process
- social sciences
- purchase behavior
- web search