Neural Correlates of Purchasing Decisions in an Ecologically Plausible Shopping Scenario with Mobile fNIR Technology.
Murat Perit ÇakirTuna ÇakarYener GiriskenAri K. DemirciogluPublished in: HCI (13) (2016)
Keyphrases
- online shopping
- intelligent mobile
- mobile technologies
- network architecture
- decision making
- data processing
- mobile learning
- cost effective
- mobile applications
- real world
- purchasing behavior
- decision process
- communication technologies
- internet shopping
- neural network
- key technologies
- mobile phone
- decision makers
- mobile devices
- service quality
- rapid development
- mobile users
- associative memory
- electronic commerce
- mobile commerce
- mobile internet
- wireless internet