A value-based pricing system for strategic co-branding goods.
Wei-Lun ChangPublished in: Kybernetes (2008)
Keyphrases
- information goods
- pricing mechanism
- electronic commerce
- case study
- decision making
- mechanism design
- genetic algorithm
- black scholes model
- knowledge management
- revenue management
- profit maximization
- database
- capacity planning
- network effects
- business strategy
- short and long term
- multi unit
- electronic marketplaces
- optimal pricing
- information warfare