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The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender.
Nima Kordzadeh
Karoly Bozan
Published in:
J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
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personality traits
big five personality
product reviews
online learning
individual differences
personality types
social influence
online reviews
demographic variables
perceived risk
internet shopping
multi agent systems
sentiment analysis
trust model
website design
purchase intention