Impact of social influence in e-commerce decision making.
Young Ae KimJaideep SrivastavaPublished in: ICEC (2007)
Keyphrases
- social influence
- decision making
- social interaction
- social networks
- social psychology
- user preferences
- network structure
- online communities
- social relationships
- electronic commerce
- decision makers
- online social
- network effects
- social relations
- link prediction
- information processing
- data collection
- factors that influence
- viral marketing
- power law distribution
- influence propagation