A fuzzy assessment on customer satisfaction of mobile telecommunication enterprises based on analytic hierarchy process.
Yan-Li LuShu-Shan LiBin ZhangPublished in: ICMLC (2014)
Keyphrases
- analytic hierarchy process
- customer satisfaction
- core competence
- logistics industry
- ahp method
- fuzzy analytic hierarchy process
- fuzzy comprehensive evaluation
- multi criteria decision making
- triangular fuzzy numbers
- evaluation model
- analytical hierarchy process
- evaluation method
- service quality
- multi criteria
- group decision making
- decision makers
- fuzzy theory
- intuitionistic fuzzy
- multiple criteria
- decision making
- fuzzy logic
- user satisfaction
- customer retention
- fuzzy clustering
- marketing strategies
- judgment matrix
- fuzzy sets
- membership functions
- electronic commerce
- fuzzy numbers
- input output
- linear programming
- genetic algorithm
- fuzzy controller
- credit risk
- competitive advantage