The Impact of Customer Relationship Management on Customer Loyalty: The Moderating Role of Web Site Characteristics .
Assion Lawson-BodyMoez LimayemPublished in: J. Comput. Mediat. Commun. (2004)
Keyphrases
- customer relationship management
- website
- customer loyalty
- marketing strategies
- potential customers
- data mining
- relationship management
- customer satisfaction
- business decisions
- data mining applications
- competitive advantage
- data mining technology
- service quality
- web pages
- website design
- database
- information technology
- call center
- life cycle
- knowledge management
- search engine
- databases